It has now been a week since my second (and probably last) free promo for Firestone ended, so this is my write-up post for it.
You may recall that during my first promo back in October, I gave away 1155 copies and didn’t get any extra sales as a result. This time round, I got mentioned by ENT (ereadernewstoday.com) which led to…
1842 copies on .com
276 on .co.uk
121 on .de
3 on .fr and
1 on .ca
Being featured on ENT on the 5th day meant that I didn’t get as many downloads as I would have gotten should I have been picked up earlier in the week. That said, the silver lining is that in the 7 days since the end of the promo I SOLD 99 copies and had 6 borrows. All of these (bar 5 on .co.uk) were on .com and I put this all down to people seeing the ENT post after the end and deciding to buy the book anyway. I anticipated this and dropped the price to 99c for the rest of 2012 to capitalise on this effect.
Obviously, I didn’t achieve enough downloads to make an impact on the Amazon popularity lists, so I didn’t benefit from the promo in that way.
So far, I haven’t had any new reviews, but it’s only been a week. I know a few are reading the book at the moment and I’ve had a bit of feedback via Facebook, so who knows what will come by the end of the month.
My thoughts on KDP Select promos haven’t been altered by this run. A good run really does depend on being picked up by one of the big sites, and even those aren’t delivering the volume of downloads that they did a few months ago. Over Christmas, Amazon had almost 50,000 free titles available at any given moment. It’s a miracle anyone gives away any large number of books on a promo with that sort of competition.
So what’s a boy to do in 2013? Well that’s the big question, isn’t it?